THE PEAQ PERFORMANCE STORY
PEAQ Performance didn’t start as just another gym, it started as a question.
Why should elite athletes be the only ones with access to world-class training, coaching, and support?
For founder Sean Baker, that question was shaped through years spent chasing a career in high performance sport. As he worked his way up the ladder, studying Strength and Conditioning, gaining hands-on experience, and learning inside professional environments he was exposed to the systems, standards, and resources reserved for the top tier of athletes.
But something didn’t sit right.
There was a clear and growing gap between what elite athletes were being offered, and what was available to those at a grassroots or local level. The science, the structure, the support—it all existed. It just wasn’t accessible.
That gap became the foundation of PEAQ
Closing the Gap Between Local and Elite
PEAQ Performance was built on a simple but powerful idea:
bring evidence-informed, high performance sport science to everyone.
Drawing from his university education and experiences within elite sporting environments, Sean set out to create a space where everyday athletes, juniors, and the general population could train like professionals.
That meant more than just equipment or workouts.
It meant integrating:
Structured strength & conditioning programs
Performance testing and data-informed training
Recovery protocols and technology
Access to allied health professionals
From day one, the mission has been clear: close the gap between local and elite.
Built on Community, Driven by Performance
While the systems and standards are elite, the environment is intentionally different.
PEAQ was designed to feel like a sporting club.
A place where:
Young athletes can develop confidence and capability
Everyday members feel supported and connected
Coaches and practitioners collaborate and grow
Performance and people are valued equally
This focus on community has become a defining part of PEAQ’s identity—because high performance isn’t just about output, it’s about environment.
From Vision to Industry Leaders
What started as one coach’s vision has grown into one of Australia’s leading high performance centres, supporting over 1,000 members ranging from junior athletes to professionals .
With a founding team that includes leaders from elite sport—such as Darren Burgess and Greg Stafford—PEAQ continues to evolve while staying true to its original purpose:
making elite-level performance accessible to everyone.
Because at its core, PEAQ was never just about building better athletes.
It was about raising the standard of what’s possible for everyone.
Your Founding Team
Sean Baker (Founder)
Strength & Conditioning Coach (Masters of Strength & Conditioning), ASCA Level 3.
Head of Performance- Adelaide United FC
Performance Lead- Lacrosse Australia
Jaimi Baker (Founder)
200hr Yoga TT, Bachelor of Psychological Science (Hons).
Greg Stafford (Co-Owner)
200 Game AFL Player, 10+ years of coaching at the highest level (including AFL Premiership Coach), Leadership & Performance Consultant.
Dr. Darren Burgess, Ph.D. (Co-Owner)
World renowned high performance manager who has worked at Adelaide Crows FC, FIFPRO, Melbourne FC, Arsenal FC, Port Adelaide FC, Liverpool FC & Socceroos.
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